Cookie Policy
What cookies and similar technologies this website uses, and how you can control them.
Last updated: 22 July 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, function more efficiently, and to provide information to the website operator. Similar technologies include local storage (used by this site for consent preference storage) and pixel tags.
2. How We Use Cookies
This website uses cookies in the following categories:
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be disabled via our cookie preference centre, as the site would not work properly without them. No consent is required for these cookies under the UK PECR and EU ePrivacy rules.
| Cookie / Storage Key | Provider | Purpose | Duration |
|---|---|---|---|
cookieConsent | Wynstead Nutrition (localStorage) | Records your cookie consent choice (accepted / rejected) | Until browser localStorage is cleared |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with the website - which pages are visited, how long sessions last, and where traffic comes from. This data is aggregated and anonymised. These cookies are set only if you accept analytics cookies in the consent banner (Google Consent Mode v2: analytics_storage: granted).
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
_ga_* | Google Analytics (GA4) | Persists session state | 2 years |
_gid | Google Analytics | Distinguishes users | 24 hours |
2.3 Marketing and Advertising Cookies
These cookies are used to deliver advertising relevant to your interests and to measure the effectiveness of advertising campaigns. They are set only if you accept marketing cookies in the consent banner (Google Consent Mode v2: ad_storage: granted, ad_user_data: granted, ad_personalization: granted).
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Conversion tracking - measures ad click to conversion | 90 days |
_fbp | Meta Pixel (if active) | Facebook advertising measurement | 90 days |
3. Google Consent Mode v2
This site implements Google Consent Mode v2 via js/consent-mode.js, which is loaded as the first script in <head>. On every page load, the following consent signals default to denied before any user interaction:
ad_storage: deniedad_user_data: deniedad_personalization: deniedanalytics_storage: deniedfunctionality_storage: granted(strictly necessary)security_storage: granted(strictly necessary)
If you click Accept All, all signals are updated to granted. If you click Reject Non-Essential, only functionality_storage and security_storage remain granted. You can also customise your choices individually via Manage.
Your choice is stored in localStorage under the key cookieConsent. On subsequent visits, the consent state is restored before any Google tags fire.
4. Third-Party Cookies
Some cookies listed above are set by third parties (Google LLC, Meta Platforms Inc.). These third parties process data according to their own privacy policies. We do not control third-party cookies and are not responsible for their content. Relevant policies:
- Google:
policies.google.com/privacy - Meta:
www.facebook.com/policy.php
5. How to Manage or Disable Cookies
Via our consent centre: Click the "Manage" button in the cookie banner on any page of this website to adjust your preferences at any time. Changing your preference takes effect immediately for future page loads.
Via your browser: Most browsers allow you to view, delete and block cookies. Instructions vary by browser:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Blocking all cookies may affect the functionality of this and other websites.
Opt-out of Google Analytics: You can install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
6. Changes to This Policy
We may update this Cookie Policy periodically. The "Last updated" date above indicates when it was last revised. We recommend reviewing this page on each visit if you have concerns about cookie usage.
7. Contact
For questions about our use of cookies, contact us at info@forceeliminate.world or see our full Privacy Policy.